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Wednesday · June 24, 2026 · Issue No. 905
Video

What Comes After Mobile? Meta’s Andrew Bosworth on AI and Consumer Tech

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The metaverse is closer than you think

In a fascinating interview with Kevin Roose, Meta's CTO Andrew Bosworth paints a compelling vision of our tech-enabled future. The conversation isn't just about VR headsets or AR glasses—it's about a fundamental reimagining of how humans interact with technology. Bosworth, who helped create Facebook's News Feed, is now focused on building what comes after mobile computing: a world where technology seamlessly blends with our everyday experience through AI-powered devices we wear rather than carry.

Key Points:

  • Meta believes the phone form factor had already reached saturation by 2015, necessitating more natural computing interfaces that bring information directly to our eyes and ears.

  • The convergence of advanced wearable hardware with generative AI creates a perfect technological storm, arriving years ahead of Meta's initial timeline.

  • Bosworth envisions AI potentially inverting the entire app model—moving from users choosing apps to simply expressing their intentions and letting AI orchestrate the right solutions.

  • Ray-Ban Meta smart glasses demonstrate an important milestone, transforming from simple smart glasses to AI-powered assistants that understand what you're seeing.

  • Successful consumer adoption faces multiple hurdles beyond technical feasibility: social acceptability, ecosystem development, and regulatory challenges.

Why This Matters: The End of Apps as We Know Them

The most profound takeaway from Bosworth's perspective isn't just about AR glasses replacing smartphones—it's about AI fundamentally changing our relationship with software. The current app-centric model—where we mentally translate our desires into specific applications (like "I want music" → "I need to open Spotify")—may be completely upended.

This shift would represent the biggest change to human-computer interaction since the graphical user interface. Instead of navigating app ecosystems, we would simply express what we want to accomplish. This creates a seismic shift in the software industry, where brand recognition becomes less important than performance, price, and execution. Companies that have built their entire moats around exclusive access and strong brand identity face significant challenges in this new paradigm.

Looking Beyond Meta's Vision

Interestingly, Apple's Vision Pro launch provides an instructive counterpoint to Meta's approach. While Meta is pursuing an open-source AI strategy and relatively affordable hardware (

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