xAI makes Grok video generator free as OpenAI launches GPT-5

Elon Musk’s xAI has made its Grok Imagine video generation tool free for all users, marking a strategic move to counter OpenAI’s recent GPT-5 upgrade to ChatGPT. The decision positions xAI as one of the few companies offering publicly accessible image-to-video AI generation at no cost, potentially expanding its user base while competing directly with OpenAI’s premium offerings.

What you should know: Grok Imagine transforms static images into short videos using generative AI technology.

• Users can either generate new images or upload existing ones through the Grok app on iOS and Android.
• The tool then presents a simple button to convert the image into a video format.
• Access is now available to all users without subscription requirements.

The big picture: This release represents xAI’s attempt to differentiate itself in the competitive AI landscape by offering premium features for free.

• The timing coincides with OpenAI’s GPT-5 rollout, suggesting a deliberate counter-programming strategy.
• Few companies currently offer image-to-video generation tools without cost barriers.
• The move could help xAI build market share against established players like OpenAI.

Why this matters: Free access to advanced AI video generation tools could democratize content creation and accelerate adoption of AI-powered media tools.

• Previously, most sophisticated video generation capabilities required paid subscriptions or enterprise access.
• The availability through mobile apps makes the technology accessible to a broader consumer audience.
• This positions xAI to capture users who may be priced out of competing premium services.

What they’re saying: xAI encouraged users to try the new feature and share their creations.

• “Grok Imagine is now free for everyone in the Grok app try it today and share your creations with us in the replies. something magical might happen ✨,” the company posted on X.