Wolf Games raises $9M to build AI-powered games with NBCUniversal

Wolf Games, an AI-powered video game developer backed by Dick Wolf, has secured $9 million in Series A funding and partnered with NBCUniversal to create interactive games based on Wolf Entertainment IP. The partnership positions both companies to capitalize on the growing intersection of AI technology and immersive entertainment, with Wolf Games emphasizing its “ethical generative AI” approach as a key differentiator in the gaming market.

What you should know: Wolf Games has completed a $9 million Series A funding round led by Main Street Advisors, a venture capital firm, with notable investors including Maverick Carter, Tom Werner (chairman of Fenway Sports Group), artist Rashid Johnson, and returning backers Dick Wolf, Jimmy Iovine, and Paul Wachter.

• The company was founded by Elliot Wolf, Andrew Adashek, and Noah Rosenberg, positioning itself as distinct from other AI content tools by focusing specifically on narrative gaming rather than traditional television and film production.
• NBCUniversal cited Wolf Games’ “focus on using ethical generative AI” as a key driver for the partnership agreement.

The big picture: Wolf Games describes its AI platform as “engineered to be a true creative partner, enhancing the creation process for narrative games with a deep understanding of story logic, character integrity, and world-building.”

• The company launched its new game “Clue Hunter” on WolfGames.net and confirmed it will open beta testing for its first gaming universe, “Public Eye,” later this year.
• The partnership with NBCUniversal will enable Wolf Games to expand beloved IP through its AI-powered gaming model, creating new fan engagement opportunities.

How it works: In “Public Eye,” players are enlisted as detectives in a modern world of crime, secrets, and betrayals, where they work with law enforcement to test their instincts and uncover the truth.

• The game features immersive storytelling that becomes tailored to player choices through AI-powered narrative adaptation.
• Wolf Games’ platform generates “living, cinematic gaming universes” that create new forms of daily play with world-class storytelling at their core.

What they’re saying: Industry leaders emphasize the transformative potential of AI in interactive entertainment.

• “Generative AI is unlocking a new frontier for entertainment,” said Elliot Wolf, chief creative officer and co-founder of Wolf Games. “Our partnership with NBCUniversal unlocks the ability to expand beloved IP through this model, bringing fans new ways of connecting with the stories that they love.”
• “We’re excited to partner with Wolf Games, an innovative company that is respectful of storytellers and has deep roots in the traditional creative and production process,” said Lindsay Vogelman, NBCUniversal senior vice president of strategic partnerships and partner marketing.
• New investor Tom Werner added: “Wolf Games is reimagining what interactive entertainment can be – using the most cutting-edge creative tools in service of what matters most: great writing and storytelling.”