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The launch of Rubrik’s Annapurna API service marks a significant advancement in enterprise-grade generative AI development, offering organizations secure access to their data while leveraging Amazon’s foundation models.

Core offering and integration: Rubrik’s new Annapurna API service integrates with Amazon Bedrock to streamline the development of enterprise-level generative AI applications.

  • The service provides fast access to secure data embeddings from Rubrik Security Cloud
  • Integration with Amazon Bedrock enables customers to utilize high-performing foundation models
  • The solution addresses key challenges faced by AI teams operating outside cloud environments

Technical capabilities and features: The Annapurna API service introduces three main components designed to simplify AI application development while maintaining security.

  • A unified access system connects data across SaaS, cloud, and on-premises systems with dynamic permission updates
  • An embedding engine provides secure embeddings specifically designed for retrieval-augmented generation workflows
  • A centralized datastore reduces costs and risks by eliminating the need for multiple shadow datastores

Implementation and use cases: The platform enables various practical applications while maintaining security and compliance standards.

  • Organizations can develop intelligent customer support tools and enhanced sales assistants
  • Marketing teams can leverage creative assistance with comprehensive data insights
  • The service maintains security controls while allowing AI applications to access relevant enterprise data

Industry perspective: Key industry leaders have expressed support for the platform’s approach to secure AI development.

  • Bipul Sinha, Rubrik’s CEO, highlights how the service addresses complexities in AI application development and data access
  • AWS executive Chris Sullivan emphasizes the benefits of combining Amazon Bedrock’s foundation models with Rubrik’s data management
  • Bankwell Financial Group’s CIO Ted Balagtas notes the platform’s ability to simplify complex data environments while maintaining security

Looking ahead: The convergence of secure data management and generative AI capabilities through platforms like Annapurna suggests a growing trend toward more practical, enterprise-ready AI solutions that prioritize both innovation and security compliance.

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