Peloton unveils AI-powered fitness machines with $500+ price hikes

Peloton has unveiled its 2025 Cross Training series, featuring five updated fitness machines with AI-powered coaching through Peloton IQ, rotating screens, and integrated movement-tracking cameras. The comprehensive overhaul represents the company’s attempt to reinvent itself following last year’s staff cuts and leadership changes, though it comes with significantly higher price points and increased subscription costs.

What you should know: The Cross Training lineup includes upgraded Bike, Bike+, Tread, Tread+, and Row+ models, all featuring screens that rotate away from the equipment for versatility.

• The plus models feature 23.8-inch displays, while base models have 21.5-inch screens that can pivot for cross-discipline workouts like yoga and strength training.
• Movement-tracking cameras in the plus machines automatically count reps, monitor form, and offer real-time guidance during workouts.
• All machines include voice commands to pause workouts, adjust weights, and skip moves when needed.

How Peloton IQ works: The AI system extends beyond computer vision to create personalized workout experiences across all machines.

• It generates and tracks customized workout plans, allowing users to program an entire week of balanced workouts geared toward specific fitness goals like weight loss, cardio fitness, or strength.
• The system analyzes workout history to provide personalized target metrics and goals, noting when selected workouts are “Harder than your usual” when browsing classes.
• For strength training, IQ can control workouts at your own pace if instructor movements prove too confusing.

Hardware upgrades: The plus machines incorporate several member-requested features beyond the integrated cameras.

• New additions include a three-speed fan, reengineered seat, phone tray, and upgraded speaker system developed with Sonos, an audio technology company.
• The plus machines are the first Peloton devices to feature a built-in woofer for enhanced audio.
• Senior Vice President of Product Brent Tworetzky explained that learnings from the Guide device informed how cameras track workout movements in these new machines.

Expanding wellness offerings: Peloton is broadening its membership services with health-focused collaborations and specialized programs.

• The company partnered with New York’s Hospital for Special Surgery to develop workout programming focused on injury prevention and recovery.
• It acquired Breathwrk, a breathing exercise app now integrated for All-Access and App+ members.
• A collaboration with Respin Health offers an eight-week program targeting symptom relief for members experiencing perimenopause through postmenopause.

The price reality: The enhanced features come with substantial cost increases across both hardware and subscriptions.

• Cross Training Bike starts at $1,695, while the Bike+ jumps to $2,695.
• Tread pricing begins at $3,295, with the Tread+ reaching $6,695.
• The Row+ starts at $3,495.
• Monthly subscriptions increased from $44 to $49.99 for All-Access Membership, $24 to $28.99 for App+, and $12.99 to $15.99 for app-only service.

Availability: The Cross Training range is available now through onepeloton.com, Peloton retail stores, Amazon, and Dick’s Sporting Goods, with all machines requiring a Peloton subscription to function.