How to protect yourself against AI scams

AI-powered scams are becoming increasingly sophisticated, with scammers using deepfake technology to impersonate voices and create deceptive video content.

Current threat landscape; Recent incidents highlight how AI technologies are being weaponized for financial fraud and impersonation scams.

• A notable case involved a scammer using AI to replicate WIRED editorial director Katie Drummond’s voice in an attempt to deceive her father
• Fraudsters are now employing AI tools to create convincing deepfake videos for real-time scam operations
• Some AI financial advisory startups have been found to push high-fee cash advances and high-interest personal loans rather than providing genuine financial guidance

Key warning signs; Scammers often employ specific psychological tactics to manipulate potential victims.

• Creating artificial urgency around financial decisions
• Requesting secrecy or discouraging victims from discussing the situation with others
• Using emotional manipulation through impersonation of family members or authority figures

Prevention strategies; Several practical steps can help protect against AI-enabled fraud attempts.

• Establish secret passcodes with family members to verify identity during phone calls
• Maintain healthy skepticism toward AI-powered financial services and their claims
• Verify requests independently through known, trusted channels rather than relying on unexpected communications
• Be particularly wary of any financial service pushing high-interest loans or cash advances

Looking ahead; As AI technology continues to advance, scammers will likely develop even more sophisticated methods, making ongoing awareness and adaptation of security measures crucial for personal protection.