How Acer is evolving beyond hardware in India

Acer marks 25 years in India with a strategic evolution from PC manufacturer to comprehensive technology solutions provider, highlighting its adaptability in a rapidly changing tech landscape. In an interview with Chief Business Officer Sudhir Goel, the company reveals how it’s expanding its retail footprint, embracing gaming’s mainstream adoption, and integrating AI across its product lineup. This transformation reflects broader industry shifts where traditional hardware companies are repositioning themselves as integrated technology ecosystem providers to remain competitive in an increasingly AI-driven market.

The big picture: Acer’s quarter-century journey in India demonstrates how tech companies can successfully evolve beyond their original product categories to remain relevant in changing markets.

• The company has expanded from its PC roots into gaming, education, enterprise solutions, and local manufacturing aligned with India’s national initiatives.
• This diversification strategy mirrors industry-wide trends where hardware manufacturers are transforming into comprehensive technology solution providers.

Retail strategy: Acer plans to operate more than 300 stores across India by the end of 2025, creating experiential retail centers that balance digital and physical shopping experiences.

• The company is strategically targeting tier 2 and tier 3 cities, recognizing growth potential beyond metropolitan areas.
• This retail expansion comes as many tech companies are reevaluating the balance between online convenience and hands-on product experiences.

Gaming evolution: What began as a niche enthusiast segment for Acer has transformed into a mainstream market encompassing students, professionals, and content creators.

• The rise of eSports, streaming, and content creation has expanded the definition of “gaming laptop” beyond hardcore gamers to versatile performance machines.
• Acer continues developing its Predator and Nitro series to capitalize on this broader market adoption.

AI integration: The company is incorporating artificial intelligence capabilities across its product lineup, including the Swift Go 14 AI and Predator Helios AI laptops.

• Acer’s AI strategy focuses on performance optimization and creating personalized user experiences rather than just adding AI as a marketing feature.
• The company is implementing hands-on demonstrations and targeted education campaigns to demystify AI technology for consumers.

Future vision: Acer is positioning itself as a comprehensive technology solutions provider rather than simply a PC manufacturer.

• The company has identified education, healthcare, and manufacturing as key sectors for growth beyond traditional consumer markets.
• Sustainability and accessibility remain core principles as Acer expands its technological offerings.