Figma acquires AI startup Weavy for $4M to power creative workflows

Figma has acquired AI-powered media generation startup Weavy, which will operate under the new brand name Figma Weave. The Tel Aviv-based company, founded in 2024, brings 20 employees to Figma along with specialized tools for combining multiple AI models to create high-quality images and videos for design workflows.

Key details: Weavy raised $4 million in seed funding just months before the acquisition, led by Entrée Capital with participation from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman.

• Figma has not disclosed the acquisition valuation, though the startup was less than a year old at the time of purchase.
• Weavy will continue as a standalone product initially before being integrated into the broader Figma platform under the Figma Weave brand.

How it works: Weavy’s platform uses a node-based approach that allows designers to combine different AI models on an infinite canvas for media generation.

• Users start with prompts for image generation, review results from various models, select preferred outputs, then add video generation prompts to build layered creative content.
• The platform offers professional editing tools including layer edits, lighting adjustments, color changes, and angle modifications through natural language prompts.
• Available models include Seedance, Sora, and Veo for video generation, plus Flux, Ideogram, Nano-Banana, and Seedream for image creation.

In plain English: Think of it like a digital art studio where you can ask different AI assistants to create images or videos for you, then mix and match their best work on a virtual canvas. Instead of being limited to one AI tool, designers can compare outputs from multiple systems and combine them to create exactly what they envision.

What they’re saying: Figma CEO Dylan Field praised Weavy’s balance of simplicity and power in AI generation tools.

• “This node-based approach brings a new level of craft and control to AI generation. Outputs can be branched, remixed, and refined, combining creative exploration with iteration and craft,” Field said in a statement.
• “The Weavy team has inspired us with the balance they’ve struck between simplicity, approachability, and power. They’ve also created a tool that’s just a joy to use.”

The big picture: AI-powered design platforms are experiencing significant investment and acquisition activity as companies race to integrate generative AI into creative workflows.

• Earlier this month, AI search platform Perplexity acquired the team behind Sequoia-backed design platform Visual Electric.
• In April, AI design platform Krea raised $83 million across various funding rounds from investors including Bain Capital, a16z, and Abstract Ventures.