Day.ai aims to become the Waymo of CRM software

The founding of Day.ai represents a bold reimagining of CRM systems for the AI era, led by former HubSpot executives who’ve set out to create “the Waymo of CRM.” Christopher O’Donnell and Michael Pici are applying their deep industry experience to develop a self-driving CRM system that balances automation with human control, addressing fundamental pain points in traditional CRM implementation while navigating evolving customer expectations around AI capabilities.

The big picture: Day.ai’s founders are building an AI-native CRM that aims to revolutionize how businesses manage customer relationships by applying autonomous driving principles to sales automation.

• Former HubSpot chief product officer Christopher O’Donnell and sales leader Michael Pici launched Day.ai to create a next-generation CRM that eliminates the costly, time-intensive maintenance typical of traditional systems.
• Their vision is to build “the Waymo of CRM”—a fully self-driving customer relationship management system that handles repetitive tasks while still allowing human oversight.

Key insight: Users want control with their automation: Day.ai discovered that despite the appeal of full automation, customers still prefer maintaining oversight of AI systems managing their valuable business relationships.

• The team found success with a “fingers on the wheel” approach, where automation handles routine tasks but users retain ultimate control over decision-making.
• This reflects broader market hesitancy around full AI autonomy in business-critical systems, even as the technology capabilities improve.

Surprising discovery: The most impactful AI features weren’t complex pipeline automation but rather simple daily workflow enhancements.

• Generating daily priority lists of the top three things a sales leader should focus on proved more valuable than sophisticated pipeline generation.
• Creating meeting talking points and handling routine follow-ups delivered immediate value that built user trust in the system.

Strategic approach: Day.ai is implementing a deliberate growth strategy that starts small and expands with customers over time.

• Rather than targeting enterprises immediately, they’re beginning with solo entrepreneurs and small businesses experiencing acute CRM challenges.
• This approach allows them to refine their product with users who have clear unmet needs before scaling to larger organizations.

Behind the numbers: Modern AI tools have rendered the “legacy lock-in” problem less significant than many assume.

• Day.ai’s technology can effectively ingest and structure messy historical data from existing systems, removing a major technical barrier to switching platforms.
• The bigger challenge isn’t technical migration but changing buyer mindsets about CRM possibilities in the AI era.

Reading between the lines: O’Donnell’s video game graphics metaphor reveals their ambitious vision for transforming the CRM experience.

• He compares legacy CRMs to 8-bit “Super Mario” graphics, basic automation to 16-bit “Sonic,” and Day.ai’s vision to a photorealistic “Elden Ring” experience.
• This perspective suggests they’re aiming for a fundamental shift in how CRMs look and function rather than incremental improvements to existing paradigms.