The North American data center sector has reached a “critical tipping point” with vacancy rates hitting record lows of 2.3% despite surging development, according to JLL’s midyear 2025 report. JLL, a global commercial real estate firm, forecasts up to $1 trillion in North American data center investment from 2025-2030, driven by AI demand and cloud expansion that’s forcing operators to completely rethink their strategies.
What you should know: Power access, not physical space, has become the primary bottleneck constraining data center growth across North America.
- Grid connections now take four years on average, while commercial electricity rates have risen nearly 30% since 2020 to 9.7 cents/kWh.
- Colocation vacancy dropped to just 2.3% across 15.5 GW of inventory, even as installed capacity continues growing.
- Cloud providers drove 65% of leasing activity in the first half of 2025, with 2.2 GW absorbed—matching 2024’s record pace.
The big picture: Developers are pivoting to secondary markets where power costs significantly less than traditional data center hubs.
- Salt Lake City offers electricity at 5.7 cents/kWh compared to higher rates in established markets, while Denver provides power at 6.4 cents/kWh.
- Columbus has expanded capacity by 1,800% since 2020, while Austin/San Antonio grew 500% to reach 900 MW live with 341 MW under construction.
- Northern Virginia still dominates with 5.6 GW—over three times Dallas-Fort Worth’s 1.5 GW—but faces increasing power constraints.
Market dynamics: The traditional “build-it-and-they-will-come” approach has become obsolete in today’s hypercompetitive environment.
- Despite a record 7.8 GW construction pipeline, 73% of projects are already preleased, leaving minimal short-term relief for new demand.
- Current planned development totals 31.6 GW, led by Northern Virginia (5.9 GW), Phoenix (4.2 GW), Dallas-Fort Worth (3.9 GW), and Las Vegas/Reno (3.5 GW).
- Data center asset values have grown 161% since 2019, reflecting the sector’s explosive growth trajectory.
What they’re saying: Industry executives emphasize that forward planning has become absolutely critical for securing capacity.
- “The days of build-it-and-they-will-come are long gone,” said Matt Landek, division president for JLL U.S. data center work dynamics. “Commit before it’s built — or you won’t get in.”
- “Power has become the new real estate,” said Andrew Batson, head of U.S. data center research at JLL, predicting continued 20% CAGR growth through 2030.
- “The combination of AI, digital transformation and cloud migration has created a perfect storm,” Batson added. “Forward planning is now absolutely critical.”
Looking ahead: JLL warns demand could accelerate further as AI and quantum computing adoption expand, potentially delivering more than 100 GW of new capacity through 2030.
Data center demand outpaces supply, JLL warns