Amazon Prime Video adds AI “Pocket Health” QB threat levels to NFL broadcasts

Amazon Prime Video has launched new AI-powered features for its Thursday Night Football broadcasts, including “Pocket Health,” which analyzes offensive line data to visualize quarterback threat levels in real-time. The enhancements represent Amazon’s continued investment in AI-driven sports analytics, building on existing machine learning tools to differentiate its NFL coverage and provide viewers with deeper tactical insights.

What you should know: Amazon’s latest AI features focus on providing tactical analysis that wasn’t previously available to television audiences.

• Pocket Health uses AI to analyze “tens of thousands of data points” across the offensive line during plays, creating on-screen visuals that indicate threat levels to quarterbacks.
• New End of Game tools include features that gauge potential possession scenarios for losing teams and predict how much time teams need for comebacks or victories.
• These additions complement existing AI tools like Defensive Alerts, which uses machine learning to identify players likely to blitz during plays.

Why this matters: Amazon is leveraging AI to create a more analytical viewing experience that could set new standards for sports broadcasting and help justify its significant investment in NFL rights.

• The features provide tactical insights typically reserved for coaching staffs, potentially educating casual fans about football strategy while engaging hardcore enthusiasts.
• As streaming services compete for sports content, AI-enhanced broadcasts offer a way to differentiate from traditional television coverage.

The timing: Amazon is rolling out these features as it prepares to air its first game of the 2025 NFL season, suggesting the company views AI integration as essential to its sports broadcasting strategy.