AI usage surges as 30% of Americans actively engage, ComScore reports

Comscore’s new tracking of AI tool usage reveals significant consumer adoption, with over 30% of Americans actively engaging with AI monthly. The analytics firm now monitors 117 different AI services across nine categories, providing businesses and researchers with valuable insights into how these technologies are reshaping digital behavior. This data will help organizations understand AI’s growing influence on consumer habits and market dynamics as these tools become increasingly embedded in everyday digital experiences.

The big picture: Comscore has officially added AI usage metrics to its analytics portfolio, allowing clients to track monthly visits across 117 different AI tools spanning nine categories on both PC and mobile platforms.

• The service covers popular AI assistants like ChatGPT and Microsoft Copilot alongside tools with AI features such as Canva and Grammarly.
• According to Comscore, more than 30% of Americans are now actively using AI tools each month, representing a significant shift in digital behavior.

Key stats: Mobile usage dominates AI engagement in the United States with 67 million Americans accessing AI tools via mobile devices.

• On desktop platforms, ChatGPT leads usage statistics, followed by Microsoft Copilot and Canva designer.
• Audio AI tools top the category rankings with 23.8 million projected users, closely followed by image generation (23 million), design (23 million), and video generation (22.4 million).

Mobile landscape: ChatGPT maintains its dominance across platforms, ranking as the most-used AI tool on mobile devices.

• Octane AI secured the second position in mobile rankings, with Canva, Google’s Gemini, and Beacons rounding out the top five.

Why it matters: These metrics provide the foundation for understanding how AI adoption is transforming consumer digital engagement patterns across the broader online ecosystem.

• As Steve Bagdasarian, Comscore’s chief commercial officer, noted, this data illustrates “the rapid adoption of AI tools” while providing “foundational metrics” for understanding this behavioral shift.
• For businesses and advertisers, these insights offer critical information about where consumers are spending their time in the evolving AI landscape.