The rapid adoption and expansion of Generative AI (GenAI) across global businesses marks a significant shift from experimental implementation to strategic, long-term integration of this transformative technology.
Key findings: NTT DATA’s comprehensive global study reveals near-universal commitment to GenAI investment and implementation across organizations worldwide.
- An overwhelming 99% of organizations globally plan to increase their GenAI investments
- 83% of surveyed companies have already established expert or robust GenAI teams
- In India, 100% of organizations are planning further investments, with 67% having dedicated GenAI teams
Primary applications: Organizations are leveraging GenAI across multiple critical business functions to enhance operations and innovation.
- Personalized service recommendations lead the implementation priorities
- Knowledge management systems are being enhanced through GenAI integration
- Quality control processes are seeing significant improvement through AI applications
- Research and Development (R&D) activities are being accelerated with GenAI tools
Leadership perspective: C-suite executives demonstrate strong confidence in GenAI’s transformative potential for business operations.
- Two-thirds of C-level respondents identify GenAI as a “game changer” for the next two years
- 70% of CEOs expect significant business transformation by 2025
- Leaders anticipate improvements in productivity, efficiency, sustainability, compliance, and employee experience
Implementation challenges: Despite widespread enthusiasm, organizations face several hurdles in GenAI adoption.
- Insufficient user training and employee skill gaps pose significant barriers
- Safety and security concerns remain prominent considerations
- Some users question the value proposition of GenAI solutions
- Limited awareness and user resistance affect adoption rates
Research methodology: The study reflects a broad and diverse sampling of global business perspectives.
- Over 2,300 IT and business leaders participated in the survey
- Research spanned 12 industries across 34 countries
- Geographic coverage included North America, Europe, and India
- Data collection occurred in late September and early October 2024
Future implications: While enthusiasm for GenAI remains high, with 68% of respondents feeling “excited” and “amazed” about its potential, organizations must carefully balance rapid adoption with responsible implementation to avoid unintended consequences while maintaining competitive advantage.
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