4 Big Tech breakthroughs that made 2024 a breakout year for AI

From breakthroughs in multimodal AI to the democratization of artificial intelligence through consumer products, 2024 marked a watershed moment that fundamentally reshaped how we interact with technology in our daily lives. No industry remained untouched as ChatGPT and its competitors evolved from interesting novelties into essential workplace tools. AI’s influence expanded far beyond its early role as a sophisticated chatbot, fundamentally altering how we approach creativity, productivity, and problem-solving in the modern world.

1. OpenAI ChatGPT Evolution

• • Released GPT-4o, expanding into multimodal capabilities that combine text, image, and data analysis
  • Launched Advanced Voice Mode featuring natural-sounding conversational abilities
  • Introduced Sora, enabling text-based generation of video content
  • Added collaborative features through Canvas Mode and improved organization with Projects
  • Concluded the year with “12 Days of OpenAI,” showcasing daily platform enhancements

2. Google’s Gemini Transformation

• • Transitioned from Bard to Gemini branding in February
  • Rolled out Gemini 1.5 in May with expanded functionality
  • Extended Gemini integration across Google Home ecosystem, replacing Google Assistant
  • Introduced Gemini Live for voice-based interactions
  • Deployed Gemini 2.0 in December with significant performance improvements

3. Apple Intelligence Launch

• • Unveiled during WWDC in June
  • Created compatibility with existing AI models including ChatGPT
  • Implemented creative tools like Image Playground and Genmoji
  • Emphasized on-device AI processing to enhance privacy and performance speed

4. Meta’s AI Integration

• • Embedded AI assistants throughout Meta’s application ecosystem
  • Extended AI capabilities to AR glasses platform
  • Some dedicated AI hardware products struggled to find market acceptance

Looking Forward: While 2024 marked significant progress in making AI more accessible and practical for everyday use, it also laid groundwork for potentially more substantial developments in 2025, particularly in areas of multimodal interaction and device integration.