back
One of Google’s biggest AI advantages is what it already knows about you
Get SIGNAL/NOISE in your inbox daily
The promise is AI that’s uniquely helpful because it knows you. But the risk is AI that feels more like surveillance than service.
Recent Stories
Jan 13, 2026
Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone
Walmart and Google have announced a partnership that brings the retailer’s shopping experience inside Google’s AI assistant, Gemini.
Jan 13, 2026After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand
Marketers and content creators on how authenticity is even more crucial after rampant AI-generated "slop" flooded social media platforms
Jan 13, 2026‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars
The harder question for ad execs is not whether LLMs can spend ad dollars autonomously. It is whether they should.