Tom Brady rubs shoulders with AI massage company Aescape as new innovation chief

Tom Brady is joining forces with Aescape, the world’s first robotic massage technology company, in what sources describe as a merger that will make him Chief Innovation Officer. The partnership aims to expand Aescape’s reach from luxury hotels and gyms into professional sports facilities and potentially the 2028 Los Angeles Olympics, while democratizing access to high-quality massage therapy through AI-powered robotics.

What you should know: Brady will share his longevity and recovery protocols with Aescape while his business partner Alex Spiro, a prominent attorney who has represented Jay-Z and Elon Musk, joins as a strategic advisor in exchange for equity.
• The robotic massage system uses sensors to create a 3D body model and remembers user preferences between sessions.
• Sessions start at $60 for 30 minutes, which the company says is comparable to an hour-long human massage due to consistent firm pressure.
• Aescape currently operates in Four Seasons, Ritz-Carlton, and Equinox locations with plans to expand into sports facilities.

How it works: The massage is performed entirely by robotic arms without human intervention, guided by advanced sensors and AI technology.
• “The sensors create a 3D model of your body that’s going to really personalize the massage … and between each visit, it’s going to remember you and know the things you like,” explained Aescape founder and CEO Eric Litman.
• Users can adjust pressure, music, and focus areas through a touchscreen during the session.
• The technology officially debuted last year and has already delivered more than 25,000 massages across 100 locations.

What they’re saying: Brady sees this as a natural extension of his wellness philosophy that helped him play 23 NFL seasons.
• “Since early in my career, I’ve been fortunate to work with Alex Guerrero, the best body coach in the world. What we’ve built together helped me play 23 seasons in the NFL. Now, together with Aescape, we’re making that same elite level of treatment accessible to everyone,” Brady said.
• “This is the greatest democratization of massage and there is no competitor in the space,” explained Spiro.

The big picture: This partnership comes amid growing cultural interest in longevity and biohacking, with massage therapy gaining recognition as a key wellness component.
• Spiro envisions prices dropping from $60 to $30 or lower within the next decade as the technology scales.
• “We’re adapting Tom’s longevity-focused protocols to the Aescape system and building on them in ways that can only be done through robotics and AI,” Litman added.
• The company positions itself as “Uber for back rubs,” offering an easy-to-book and affordable massage experience.