Adobe raises Creative Cloud prices ~14% with new AI-powered Pro plan

Adobe‘s Creative Cloud price increase reveals a strategic pivot toward AI integration, fundamentally reshaping the company’s premier subscription plan. The transformation of the All Apps plan into Creative Cloud Pro represents a significant investment in AI capabilities while requiring users to pay substantially more for access to these new features. This pricing strategy highlights the growing premium Adobe places on AI as a core component of creative software rather than an optional add-on.

The big picture: Adobe is increasing its Creative Cloud All Apps plan price by over $140 annually while rebranding it as Creative Cloud Pro, with the changes taking effect after June 17, 2025.

Key pricing changes: The annual payment for Creative Cloud Pro will increase to $770, up from $659.88 under the previous All Apps plan structure.

• Monthly payment options will increase from $89.99 to $104.99 per month.
• Corporate per-seat plans will rise to $99.99 per month from $89.99.
• Student and teacher pricing will increase from $34.99 to $39.99.

New AI features: Adobe is justifying the price hike by bundling extensive AI capabilities that position generative features as core elements of its creative ecosystem.

• Users will receive unlimited access to AI tools like Photoshop’s Generative Fill and Generative Remove in Lightroom.
• The plan includes unlimited access to Firefly Boards for planning and brainstorming alongside a new Adobe Firefly generative AI app.
• Subscribers will receive 4,000 monthly credits for premium AI video, audio, and image generation.
• The new structure enables users to integrate their own AI models into the Adobe ecosystem.

Why this matters: The substantial price increase signals Adobe’s belief that AI features represent significant added value, positioning these tools as essential rather than supplementary for creative professionals.