Google and eToro debut AI-driven advertising partnership

eToro‘s collaboration with Google marks a significant milestone in AI-powered advertising with one of the first campaigns using Google DeepMind‘s Veo 2 technology. This partnership demonstrates how generative AI is transforming creative marketing production, enabling brands to create cinematic-quality videos from text prompts with realistic physics and expressions. The campaign represents a convergence of cutting-edge AI technology with traditional marketing strategies, potentially setting new standards for future advertising production.

The big picture: eToro partnered with Google to create one of the first advertising campaigns using Veo 2, Google DeepMind’s advanced AI video generation technology.

• The campaign features two 30-second videos created specifically for the Italian market, with plans to expand to additional regions.
• The videos are currently running across multiple platforms including YouTube, television, connected TV, and outdoor channels.

Key technology: Veo 2 creates cinematic-quality videos from text and visual prompts, using AI to simulate realistic physics and lifelike expressions.

• The technology was only recently released to the public, with the eToro campaign representing one of its first commercial applications.
• This marks the first Veo 2 campaign developed by Google Israel, highlighting regional adoption of the technology.

Creative leadership: AI video creation expert László Gaál led the creative process, blending artistic vision with technological capabilities.

• Gaál’s expertise in merging art and technology was instrumental in bringing the campaign to life.
• Marketing Arena assisted with adapting the campaign specifically for the Italian market.

What they’re saying: “Innovation is in eToro’s DNA – not only in how we build our product, but in how we bring our brand to life,” said Yannay Politi, VP of Brand Marketing at eToro.

• Politi described the campaign as “more than a media campaign; it’s a statement about the future of marketing.”
• He highlighted Veo 2’s ability to “produce compelling localized videos, providing realistic motion and high-quality output at a remarkable speed.”

Why this matters: The collaboration demonstrates how generative AI is transforming creative production, allowing brands to generate high-quality, customized content more efficiently than traditional methods.

• By embracing AI-generated video, eToro positions itself at the intersection of finance and technological innovation.
• The campaign provides a real-world example of how brands can leverage emerging AI technologies to enhance their marketing strategies.