E-commerce, beautified: AI boosts SkinCeuticals’ eShop sales via L’Oréal partnership

Appier’s AI solutions have achieved award-winning results for L’Oréal‘s SkinCeuticals eShop, setting a new benchmark for artificial intelligence applications in beauty e-commerce. The collaboration, which won recognition at the Loyalty & Engagement Awards Hong Kong 2025, demonstrates how sophisticated AI-driven marketing strategies can deliver substantial business outcomes when properly implemented across the customer journey. This partnership exemplifies how beauty brands can successfully leverage data insights and intelligent automation to drive sustainable growth in competitive digital markets.

The big picture: L’Oréal’s partnership with Appier has transformed SkinCeuticals’ eShop performance through an AI-powered, full-funnel approach that significantly enhanced marketing efficiency and revenue.

By the numbers: The collaboration delivered exceptional results across key performance indicators that demonstrate the effectiveness of AI-driven marketing solutions.

• The implementation achieved a 152% quarter-over-quarter increase in return on advertising spend (ROAS), a critical metric for marketing efficiency.
• Conversion rates among hesitant users increased by 400%, showing the power of targeted personalization.
• Total on-site revenue saw a 48% boost, directly impacting bottom-line performance.

How it works: Appier’s technology suite combines advanced advertising capabilities with personalization tools to create a comprehensive marketing solution.

• The Ad Cloud leveraged advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve advertising efficiency.
• The Personalization Cloud’s Smart Conversion Optimizer identified hesitant users and delivered tailored incentives that maximized coupon performance while protecting margins.
• L’Oréal strategically modulated promotional intensity, scaling back incentives during high-demand periods and increasing engagement during quieter seasons.

What they’re saying: L’Oréal executives recognize the transformative impact of Appier’s AI solutions on their e-commerce performance.

• “Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness,” said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L’Oréal.
• Magic Tu, SVP of Global Sales at Appier, noted: “Our mission is to help businesses turn AI into ROI, and this collaboration with L’Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel.”

Why this matters: As artificial intelligence becomes increasingly central to brand strategy, this case demonstrates how combining customer insights with intelligent automation can create sustainable competitive advantages in digital commerce.