OpenAI to integrate Sora video AI into ChatGPT globally

OpenAI is planning to integrate its Sora video generation tool directly into the ChatGPT interface, expanding access to this AI capability while maintaining it as a standalone product. This integration represents a significant evolution in OpenAI’s product strategy, potentially making sophisticated video generation more accessible to users while creating new revenue opportunities through the company’s subscription tiers.

The integration plan: OpenAI intends to add Sora video generation capabilities to the ChatGPT app while also maintaining it as a separate experience.

• The ChatGPT version of Sora may offer fewer features than the standalone web tool to avoid cluttering the interface.
• While the integration has been confirmed internally, OpenAI has not announced a specific timeline for when this feature will be available.

Current Sora availability: The video generation tool has been expanding its geographic reach since its December 2023 launch.

• Sora initially launched in the United States last December and recently became available in several European countries.
• Currently, Sora exists as a separate website that requires ChatGPT Plus ($20/month) or ChatGPT Pro ($200/month) credentials to access.

Subscription strategy: The Sora integration could drive more paid subscriptions for OpenAI’s premium tiers.

• Different subscription levels offer varying limits on video resolution and the number of videos users can generate.
• Each subscriber receives monthly credits, with longer and higher-quality videos requiring more credits to create.

Future developments: OpenAI is working on multiple enhancements to Sora beyond the ChatGPT integration.

• An improved version of the underlying AI model is reportedly in development.
• The company is also creating a Sora-powered image generator that could produce more photorealistic images.

Technical considerations: Some integration groundwork is already complete, though challenges remain.

• Both platforms already use the same user credentials, simplifying part of the integration process.
• Features like Sora’s video showcase would be difficult to incorporate into the ChatGPT interface.